CV Template - Tidy (Original)

Summary

Results-driven marketing manager with 8+ years leading remote, cross-functional teams to grow demand generation programs. Skilled in performance marketing, lifecycle campaigns, and data-informed strategy. Track record of scaling organic and paid channels for SaaS and e-commerce brands. Known for mentoring junior marketers and turning campaign data into clear, actionable roadmaps for leadership.

Work History

Senior Marketing Manager, Remote2021 — Present

Northwind Digital

Grew qualified pipeline 62% YoY by rebuilding the lifecycle email and retargeting strategy.
Led a distributed team of 6 marketers across 4 time zones, cutting campaign turnaround time by 35%.
Owned a $1.2M annual paid media budget across Google, Meta, and LinkedIn Ads.
Introduced a quarterly campaign-review process that shortened planning cycles from 6 weeks to 3.

Marketing Manager2018 — 2021

Brightpath Software

Launched a content-led SEO strategy that tripled organic traffic in 18 months.
Partnered with product to ship in-app onboarding flows that lifted trial-to-paid conversion 22%.
Built and managed a $400K annual marketing budget, reallocating spend toward the highest-ROI channels.

Marketing Coordinator2016 — 2018

Fieldstone Media

Managed the social content calendar across 4 platforms, growing followers 40% in one year.
Coordinated with design and sales to launch two product marketing campaigns.
Assisted in producing weekly performance reports used by leadership to guide budget decisions.

Education

B.A. Marketing — University of Michigan2014 — 2018

Skills

Growth Strategy

SEO / SEM

Marketing Automation

HubSpot

A/B Testing

Team Leadership

Data Analysis

Content Strategy

Budget Management

Cross-Functional Collaboration

Certifications

HubSpot Inbound Marketing Certified2022

Google Analytics 4 Certified2023

Jordan Reyes

Summary

Work History

Education

Skills

Certifications